The first camera that mattered to Toevs came into her hands for a high school photography class. A family connection helped her get a decent camera to start off on the right foot and Toevs did what most teenagers do: give it a go but she didn’t think about it too much.
“When I think back, I definitely thought it would have been cool to film snowboard videos,” she said. “But I also thought that wasn’t a job.”
The camera became a bit of a constant companion as she explored jobs, possible careers and tried to figure out how to pay some bills.
“I ended up going to Cap U for tourism and recreation,” said Toevs. “I did everything from lifeguarding to day camps to construction.”
In 2014 she was bringing the camera along on adventures she and, her now husband, Steve Vanderhoek were tackling in their free time. Often, that was Toevs tagging along as Vanderhoek hit local mountain bike trails.
“I wasn’t into dirt jumping but I would tag along with my camera,” she said. “It was a lot of fun.”
Toevs began to think there might be a future in photography. That passion had remained steady but not focused until she connected it to her interest in architecture and real estate.
“Once I realized that architectural photography could be a career, I knew I wanted that to be my business,” she said.
Her skills grew and, more importantly, her gear list grew. At the same time, Vanderhoek was hitting the trails, building connections and making a name for himself in mountain biking.
“When the pandemic hit there was a lot of demand in real estate for video so I got quite a bit of equipment,” she said.
Vanderhoek and Toevs were still spending their free time in the forests of the North Shore.
“I started playing around with Steve on Instagram and it began to be noticed because it was such high quality. I didn’t know anyone in mountain biking but people began to ask Steve who was shooting his stuff and asking for his recommendations.”
It’s a partnership that has allowed both Toevs and Vanderhoek to excel – he now has professional riding contracts and she is an award-winning filmmaker.